Random gift exchanges are silly. I see no sense in trading gifts with extended family or people you're not close to. Many of us can't afford nor want to waste money on a meaningless token gift.
Some of us would prefer to donate gifts to those who actually need them. I long pushed for my extendeds to adopt a family or raise money for a gift to Heifer, International. That idea was nixed in favor of a gag gift exchange. Brilliant. Buy junk for each other that we don't need and will throw away, instead of doing some good. There's the holiday spirit. Skip Holiday Gift Exchanges at School, Work